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你知道保安公司如何做好市场推广吗?

来源:http://www.qhzhongtebao.com发布时间:2018-11-19
近些年来保安行业越来越红火出现的额=很多的保安公司,那你知道如何进行市场营销,如何让更多的潜在客户知道自己的保安公司,感兴趣的朋友们就和小编一起看看下面的几种方式。
In recent years, the security industry has become more and more popular = a lot of security companies, then you know how to carry out marketing, how to let more potential customers know their security companies, interested friends and Xiaobian look at the following ways.
1、搜索引擎推广:目前网络是获得信息的主要渠道,百度、搜狗、360搜索也是国内主要的搜索平台。大量客户寻找合作都是通过这些搜索引擎寻找的,假设在这些搜索引擎做了关键词推广,如“北京保安公司”,那么做了推广的公司就会优先出现在搜索页面上,这样的话被客户找上门的机会就高很多。
1. Search engine promotion: At present, the network is the main channel to obtain information. Baidu, Sogou and 360 search are also the main search platforms in China. A large number of customers are looking for cooperation through these search engines. Assuming that these search engines do keyword promotion, such as "Beijing Security Company", then the companies that do promotion will appear on the search page first, so that the chances of being found by customers are much higher.
2、户外广告:保安公司还可以根据准客户区域投放户外广告,当客户需要保安服务时,经常看到某保安公司广告的情况下,该公司被选上的机会就大大提高。保安服务公司通过媒介物,公开而广泛地向社会介绍保安公司的服务产品、特点、 优势。广告虽然传递信息速度快,但费用较高。
2. Outdoor advertisement: The security company can also put outdoor advertisement according to the target customer area. When customers need security service, they often see the advertisement of a security company, and the chance of the company being selected is greatly improved. Through media, security service companies publicly and extensively introduce their service products, characteristics and advantages to the society. Although advertising is fast, it costs much.
3、电话推广:在专业网站搜索与保安有潜在业务的大型活动公司、公关公司等,通过电话介绍的方式向这类客户群体介绍自己公司的保安业务。互留联系方式后,可以进一步发一些自己公司的简介、案例等,最后上门拜访这类客户,客户有需求的时候,就会主动找到我们。
3. Telephone Promotion: In the professional website search and security potential business of large-scale activities companies, public relations companies, etc., through telephone introduction to this group of customers to introduce their company's security business. After staying in contact with each other, you can further send some company profiles, cases and so on. Finally, you can visit such customers on your doorstep. When customers have needs, you will find us on your own initiative.
4、人员推销:保安服务企业以派出销售人员的方式,向保安服务消费者,比如大型活动场馆、体育场馆、物业公司介绍保安服务,以此推广宣传和销售。保安服务公司可以给将保安服务产品销售出去的人员以提成或其他形式的奖励。这种方式的特点为:分布广、人缘广、效率高。虽然人员推销可与用户建立牢固的业务关系,成效速度快,能详细周到地进行个别服务,但缺点是传递信息速度慢、接触面窄,需要人员多。
4. Personnel Sales: Security service enterprises introduce security services to security service consumers, such as large-scale sports venues, stadiums and property companies, by dispatching sales personnel, so as to promote publicity and sales. Security service companies can offer commissions or other forms of incentives to those who sell security service products. The characteristics of this method are: wide distribution, wide popularity and high efficiency. Although personnel marketing can establish a solid business relationship with users, with fast results and detailed and thoughtful individual services, its shortcomings are slow transmission of information, narrow contact area and large number of personnel.
5、公共关系:保安服务公司通过各种活动使保安服务消费者或者潜在的保安服务消费者了解本公司, 以此赢得他们的信赖和好感,从而为保安服务企业创造一种良好的舆论环 境和社会环境。
5. Public Relations: Through various activities, security service companies make security service consumers or potential security service consumers know about the company, so as to win their trust and favor, thus creating a good public opinion environment and social environment for security service enterprises.

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