In recent years, the security industry has become more and more popular = a lot of security companies, then you know how to carry out marketing, how to let more potential customers know their security companies, interested friends and Xiaobian look at the following ways.
1. Search engine promotion: At present, the network is the main channel to obtain information. Baidu, Sogou and 360 search are also the main search platforms in China. A large number of customers are looking for cooperation through these search engines. Assuming that these search engines do keyword promotion, such as "Beijing Security Company", then the companies that do promotion will appear on the search page first, so that the chances of being found by customers are much higher.
2. Outdoor advertisement: The security company can also put outdoor advertisement according to the target customer area. When customers need security service, they often see the advertisement of a security company, and the chance of the company being selected is greatly improved. Through media, security service companies publicly and extensively introduce their service products, characteristics and advantages to the society. Although advertising is fast, it costs much.
3. Telephone Promotion: In the professional website search and security potential business of large-scale activities companies, public relations companies, etc., through telephone introduction to this group of customers to introduce their company's security business. After staying in contact with each other, you can further send some company profiles, cases and so on. Finally, you can visit such customers on your doorstep. When customers have needs, you will find us on your own initiative.
4. Personnel Sales: Security service enterprises introduce security services to security service consumers, such as large-scale sports venues, stadiums and property companies, by dispatching sales personnel, so as to promote publicity and sales. Security service companies can offer commissions or other forms of incentives to those who sell security service products. The characteristics of this method are: wide distribution, wide popularity and high efficiency. Although personnel marketing can establish a solid business relationship with users, with fast results and detailed and thoughtful individual services, its shortcomings are slow transmission of information, narrow contact area and large number of personnel.
5、公共关系：保安服务公司通过各种活动使保安服务消费者或者潜在的保安服务消费者了解本公司， 以此赢得他们的信赖和好感，从而为保安服务企业创造一种良好的舆论环 境和社会环境。
5. Public Relations: Through various activities, security service companies make security service consumers or potential security service consumers know about the company, so as to win their trust and favor, thus creating a good public opinion environment and social environment for security service enterprises.